A typographic design that spells out a word not only in its form as presented, but also in another direction or orientation. The new word can be the same or it can differ from the original.
I fell in love with ambigrams after reading Angels & Demons by Dan Brown, which is how most catch the ambigram bug. But I didn't merely fall in love with ambigrams. I got in touch with John Langdon, who designed the ambigrams for Angels & Demons, and asked him for some suggestions. He was kind enough to offer some great insight on ambigram design. After designing several ambigrams, I became very curious about the process that each artist goes through to create an ambigram. I started a blog called Ambigram Blog, or "Ambiblog" for short, where I've tried to explore the process and ideas behind ambigram creation. The blog includes my own writing & thoughts on ambigram design, as well as interviews and submissions from artists all around the world, including John Langdon, Scot Kim, and others. Take a look at some ambigram examples above, and for more ambigrams...
click here to visit Ambiblog
click here to visit my Flickr Ambigram gallery